“I have therefore thought, that if play-things were fitted to this purpose, as they are usually to none, contrivances might be made to teach
children to read, whilst they thought they were only playing.”
From John Locke, Some Thoughts Concerning Education, 1693.
*Ok, John Locke isn't really our founder, but we thought that this 300+ year old quote is more relevant now than ever. Remarkable, right?